Article: The Meter Is Running

I’ve got a new article up at GWJ, The Meter is Running, about Time Warner Cable’s naked cash grab new broadband pricing model for Rochester, which switches to a tiered billing system based on monthly consumption levels. I crunch some numbers to show the caps are set ludicrously low and the prices laughably high. Too [...]

House Hunting and Home Offices

Over the past few weeks, my husband and I have been shopping for our first house. It’s a strange experience, checking out someone else’s home:  tromping around the hardwoods, opening up all the closets and cabinets, mentally criticizing all the owner’s design choices. It’s kinda fun, but it also makes me a little uncomfortable, like [...]

Starting a Business Venture in a Recession

A few days ago I spoke to a friend who was considering “making the leap” into freelance writing. In the past, I’ve encouraged him to check it out; he’s certainly a good enough writer, and if he has any inkling of business sense, he could succeed.
His response? “I think about it sometimes, but then I [...]

5 Time Management Tips for Small Biz Owners

Currently, I’m hunkered down in Super Deadline Crunch Mode. Ah, glorious Crunch Mode: the twelve hour days, the pasta dinners;  tired eyes and an aching back, and going an entire day without seeing the outside. (Sunlight? What’s that?) Fun stuff.
It’s my own fault, I guess. I got lazy about managing my time, and ended up [...]

Monday Links

First off: Welcome to all the Dubious Quality and Rock, Paper, Shotgun readers who came here via linkage to “Wax on the Arm“. Hope you stick around for awhile! (Those are two of my fave gaming blogs — yay! )
Now, because everyone hates Mondays–some links to help you get back into the groove:

In honor of [...]

“Boosting The Marketing Punch of Your Articles”, March 11 with Karen Marley

Readers of this blog and long-time clients know how big I am on content marketing. Content sells. And only content sells.
That’s why I wanted to give you a head’s up on this upcoming Rochester Women’s Network presentation, headed by fellow Rochester-area copywriter and content-marketing queen Karen Marley. Her seminar discusses clever, doable strategies on how [...]

Make A Referral Week: March 9-13, 2009

I don’t know about you, but the majority of my business–especially the high-ticket, repeat kind we all so love–comes via referrals. It’s the most powerful marketing I can think of, even though it’s not always the easiest to initiate. Maybe it’s because asking for referrals sometimes feels more like fishing for compliments than actual marketing. [...]