Lara Crigger Communications

Copywriting, marketing, journalism and more.

Article: The Meter Is Running

I’ve got a new article up at GWJ, The Meter is Running, about Time Warner Cable’s naked cash grab new broadband pricing model for Rochester, which switches to a tiered billing system based on monthly consumption levels. I crunch some numbers to show the caps are set ludicrously low and the prices laughably high. Too [...]

31 Days to Build a Better Blog

Over at Problogger, Darren Rowse has started up another 31 Days to a Better Blog. (He does this twice a year.) It’s a neat little “bootcamp” for bloggers looking to overhaul their sites and increase readership. I’ve signed up for it myself, and I can’t wait to see what’s in store.
Here’s how the program works:
Each [...]

A Queue of 21 Commonly Misused Words

Saw an interesting conversation on GWJ today: Is the correct noun to describe a line of people “cue”, “queue”, or both?
Answer: “Queue”. A “cue” is a sign or signal to begin a specific action, while a “queue” is a waiting line of people or objects. They are not interchangable. (Sorry, Julian!)
It’s important to use your [...]

5 Steps to Help You Write Faster

No matter how far out the deadline, there’s never enough time. 24 hours in a day, 7 days in a week–that’s all you get. You can’t do anything about it except to write faster.
Easier said than done, of course. It’s not like you can just will yourself to write faster… right?
Well, maybe you can.
When I [...]

Monday Links

It’s Monday, which means it’s time for another batch of marketing and writing tips:

Michael Martine offers up 10 ten-minute ideas for killer blog posts.
Kevin Gault over at White Paper Source explains how to effectively interview content experts.
Also from White Paper Source: How to update your old white papers.
About Face: A free white paper @ The [...]

Monday Links

First off: Welcome to all the Dubious Quality and Rock, Paper, Shotgun readers who came here via linkage to “Wax on the Arm“. Hope you stick around for awhile! (Those are two of my fave gaming blogs — yay! )
Now, because everyone hates Mondays–some links to help you get back into the groove:

In honor of [...]

Monday Links

Voila: a veritable marketing smorgasboardl! (Plus some fun stories to make Monday morning a little more bearable):

Via Newsweek: “Facebook Made Me Do It: Seven Lies We Tell Ourselves About Social Marketing” (I admit — I do 5 and 6 all the time!)
Michael Stelzner dissects a recent Eccolo study about why today’s businesses NEED white papers, [...]

The Doctor McCoy Guide To Healing Sick Content

From the files of “Everything I Needed To Know In Life, I Learned From Star Trek” comes a new article from one of my fave marketing blogs, Copyblogger: “The Doctor McCoy Guide to Healing Sick Content.”
Even if the metaphor gets thinly stretched at times, it’s a pretty cute read — and hey, I’m always a [...]

The Impossible Art of Writing for Women

No site updates yet. I’ve been distracted — I’m working on something exciting that I can’t wait to share with you. So keep your eyes peeled on this space!
I did, however, see something interesting over at The Guardian : The Impossible Art of Writing For Women. From the article:
…enlightened editors of women’s glossy magazines today [...]

  • Lara Crigger Communications is a one-stop shop for all your writing and marketing copy needs. Specializing in copy for the finances and home design industries, Lara has worked with dozens of local and national businesses, from start-ups to Fortune 500 companies. She also regularly contributes to several consumer publications, including Wired, Design NY and Games for Windows Magazine.
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