Lara Crigger Communications

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Article: The Meter Is Running

Posted on | April 7, 2009 |

I’ve got a new article up at GWJ, The Meter is Running, about Time Warner Cable’s naked cash grab new broadband pricing model for Rochester, which switches to a tiered billing system based on monthly consumption levels. I crunch some numbers to show the caps are set ludicrously low and the prices laughably high. Too bad Rochester residents don’t have many alternatives.

From the article:

Ready to pay for your Internet by the banner ad? Time Warner thinks you are.

Last week, Time Warner Cable announced Phase 2 of its new broadband pricing model, a tiered billing system that would charge Internet users based on their monthly consumption. The company will soon begin metered pricing in four cities: Greensboro, NC; Austin and San Antonio, TX; and my current hometown, Rochester, NY.

Understandably, the news has sent the Internet into a tizzy, which is why I thought it might be a good idea to break down the facts and put things into perspective.

But make no mistake: As gamers—many of us with families—we’re the ones most affected by Time Warner’s new pricing structure. This is a direct warning shot across our controllers and keyboards: a sign to wake up and smell the profiteering.

Read the full article here.

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  • Lara Crigger Communications is a one-stop shop for all your writing and marketing copy needs. Specializing in copy for the finances and home design industries, Lara has worked with dozens of local and national businesses, from start-ups to Fortune 500 companies. She also regularly contributes to several consumer publications, including Wired, Design NY and Games for Windows Magazine.
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